All the Celebration.
None of the Buzz.
The Inspiration
Underwood has always been about making great wine accessible; no snobbery, no gatekeeping, just honest, delicious wine for real moments. When we started noticing more friends choosing not to drink (for a night, a month, or forever), we realized the options out there were... lacking.
We knew we could do better.
So we took our fan-favorite Rosé Bubbles, the same wine people already love, and figured out how to remove the alcohol without destroying what makes it special. No shortcuts. No fake flavors. No apologies.
The result? A non-alcoholic wine that actually tastes like wine. Because it is wine.
We're a Certified B Corp.
Here's what that actually means.
B Corp certification isn't a marketing stunt; it's a legally binding commitment to operate responsibly. We're held to rigorous standards across five key areas: workers, community, environment, customers, and governance.
Sustainable Packaging
Cans have an 80% lower carbon footprint than glass and are infinitely recyclable.
Fair Wages & Benefits
We pay living wages and provide comprehensive benefits to our team.
Transparent Ingredients
Real wine, real grapes, no additives, no BS.
Community Investment
We support local growers, local businesses, and local causes.
Environmental Stewardship
From water conservation to renewable energy, we're minimizing our footprint.
Being a B Corp means we're legally required to balance profit with purpose. And honestly? It just makes better (non-alcoholic) wine.
Family-owned,
Oregon-made.
Underwood is part of Union Wine Co., a family-owned Oregon winery that's been making wine here for 20 years. We live here, raise our families here, and stake our reputation on every can.
Being family-owned means we know our growers by name. When you have a question, you're talking to someone who actually makes the wine.
We call Oregon home. And we wouldn't have it any other way.
Our Values
(In Plain English)
No Compromise
Real wine, real ingredients, real results. We don't take shortcuts, and we don't apologize for being non-alcoholic.
Oregon Proud
Every grape grown here, every wine made here, by winemakers who chose Oregon for a reason.
Sustainability First
We're building a company that does right by people and the planet.
Accessibility Over Snobbery
Great wine shouldn't require a sommelier to decode. It should be delicious, affordable, and ready when you are.
Family Values
Family-owned means we care about our community, our product and the legacy we're building.
Our Values
(In Plain English)
No Compromise
Real wine, real ingredients, real results. We don't take shortcuts, and we don't apologize for being non-alcoholic.
Oregon Proud
Every grape, every decision, every can—made right here by people who've been doing this for generations.
Sustainability First
Cans, not bottles. B Corp, not bullshit. We're building a company that does right by people and the planet.
Accessibility Over Snobbery
Great wine shouldn't require a sommelier to decode. It should be delicious, affordable, and ready when you are.
Family Values
Family-owned means we care about the long game—our reputation, our community, and the legacy we're building.
Taste the non-alcoholic difference
Discover a new world of sophisticated, alcohol-free wine experiences crafted with precision and passion
